Distil - our journey
2 FEBRUARY, 2019: ARTICLE
Six months ago I founded Distil – a creative agency designed specifically for businesses working in the built environment.
After establishing the marketing function and growing industry presence for one of New Zealand’s top architecture firms, I knew there was more I could do to help industry players. Help them to win business. To build their presence in the market. To attract the right people. Without costing the earth.
And so Distil was born.
Early in my career I co-founded an architectural design and documentation business while I was still at uni. It was then I learned that building strong relationships is key to any business. And that’s still true today. Especially in the property and construction industry where everyone knows everyone and word of mouth is king.
In fact, I had a chat the other day with a seasoned architect who started a medium sized architecture firm over twenty years ago. For those twenty years he’s had little marketing or brand presence and has always got business. To the extent that he now has a diverse award-winning portfolio that spans across a number of sectors.
But he said to me that word of mouth isn’t working for him anymore and he’s not sure why. I can tell you.
Times are changing. There’s more to winning projects than just doing the same old thing. It’s true that good relationships will always be important. But if you can’t put forward a strong, creative and consistent brand presence for your firm that also translates into compelling bid documents and tenders, you’re going to miss out on opportunities.
And honestly, it’s not rocket science but it does require strategic thinking, creativity and a consistent approach. That’s how Distil can help.